How much should a small business spend on marketing?

dollar-726877_640The Small Business Association and other sources advise budgeting 7-8% of gross revenue on marketing. In my opinion, even 5% strategically spent should bring a very good return on your investment. With so many different places to spend that budget, what brings the best results? The answer depends on many variables, including your industry, target market demographics, location, competition and more.

So, how do you decide? A professional analysis of your current marketing plan is a great place to start. An experienced marketing professional can review all your printed and online marketing, advertising and sales vehicles, review your goals and objectives, and provide a plan to realize the best return on your investment.

Contact us for a comprehensive review of your company’s marketing and sales activities, with recommendations for optimizing your return on investment.

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