A small business website with strategic search engine optimization (SEO) will appear at or near the top of the first search engine results page (SERP). Strategies that improve your ranking will also improve your website visitor’s experience and vice versa.
Essential SEO components
A simple-to-navigate menu structure helps increase your search engine ranking while also providing an enjoyable experience for your website visitors.
Keywords and keyword phrases
Words and phrases used by potential customers to find the products and services your company offers help increase your search engine page ranking.
Short descriptions of each page in your website entice potential customers to click on your website instead of your competitor’s site.
Easy to read content helps establish your company’s expertise and professionalism and encourages potential customers to contact you.
High-quality photos with appropriate names and captions improve your ranking in search engines and also improve website visitors’ experience.
Short videos with appropriate names and descriptions are even better than photos for improving your search engine ranking and also communicating important information to customers and potential customers.
Blog post content
One or more blog posts added to your site each month help maintain your ranking by signaling that your business is engaged and ready to serve.